Penny off to a flying start in fashion design

Monday, 22 December 2008

Subiaco resident, Penny Dunn’s Art Deco-inspired ‘Fine feathers make fine birds’ range has taken out the Attitude Magazine Emerging Talent Award at the Challenger TAFE’s end-of-year fashion graduation parade.

Now that she has completed her Certificate IV in Clothing Production, Penny has the skills and knowledge to design and produce garments and run her own small business.

Michelle Read, Attitude Magazine’s Editor, said that Penny was selected as the winner for the most relevant range for a retail outlet because of her “fresh, fun and very wearable designs” and was well-deserving of the prize pack of a semi-industrial Brother sewing machine and $1000 worth of advertising and editorial in the magazine.

The stylish night was launched by Challenger TAFE’s Managing Director, Liz Harris, who explained how the College’s fashion training is providing students with industry-relevant training.

“Maintaining our partnerships, with Fremantle businesses such as Morrison, Ae’lkemi, Love in Tokyo and Gospel are vital to Challenger TAFE remaining a recognised training provider for the fashion industry,” she said.

“Having these connections gives our students the opportunity to gain a ‘real’ fashion design experience while still learning the trade in a structured environment.”

Guest speaker, Morrison’s Richard Poulson, highlighted the need for students to be business savvy.

“To be successful in the fashion industry you need to make sure you know what people want,” he explained.

”Having the right product can result in invaluable word-of-mouth advertising, but to make it all work you have to have the right technical and administrative skills and a lot of passion!”

The graduating students parade, with its Art Deco theme, provided a glimpse of the continuing success of high-quality fashion talent that is being grown in the Fremantle area and was attended by representatives of several successful fashion designers such as Costarella Design, Su Design, Ae’lkemi, Love in Tokyo, Empire Rose, Gospel and Ashe.

The parade also saw Amaya Mepham of White Gum Valley take out the Burnells Award for garment construction and Attadale resident Veronica Solomon win the Martin & Savage Award.

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